The Mother · Founder
25 Years of
Fabric & Feeling
A lifetime spent turning threads into something more — craftsmanship built on patience, precision and love.
About Us
Welcome to our community
Made for Her.
Made for Her.
Built with Love.
A mother's hands. A daughter's eyes. One shared dream.
Hi, it's Pritika.
Toshur is a mother-daughter led clothing label built on emotion,
memory and craftsmanship.
The heart behind Toshur
Clothing that doesn't just look beautiful — but feels like belonging.
Our Story
It began as a quiet dream.
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To create clothing that doesn't just look beautiful — but feels like belonging.
With 25 years of experience in tailoring and fabric work, my mother has spent her life turning fabric into feeling.
I, Pritika, now 19, grew up surrounded by threads, colours and stories stitched at home.
What began as little sketches and chai table conversations slowly grew into a vision — to craft clothing that carries softness, soul and sentiment.
25 Years of
Pritika · Co-Founder
Sketches &
Chai Conversations
Grew up inside the craft. Now brings a fresh eye, modern silhouettes and a daughter's vision to the label.
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The name Toshur doesn't exist in any dictionary — because it lives in the heart.
Inspired by
“To Her.”
The Name
Inspired by “To Her.”
It is a tribute to women who don't just wear clothes, but express emotion through them.
To the woman who carries tradition gently. To the girl who blends culture with comfort.
To the modern woman who doesn't choose between strength and tenderness — she owns both.
How We Make
Thoughtfully made.
Thoughtfully made.
Slowly. Meaningfully.
Handcrafted
Every technique is intentional — no shortcuts, no compromise.
Heritage
Inspired by textiles and traditions that have stood the test of time.
Slow Fashion
We don't believe fashion should be fast — it should be felt.
Responsible
Made with care for the wearer and the world around her.
Toshur · Made for Her
“Fashion should be felt, not just worn.”
At Toshur, every design carries a story. Some stitched by a mother's hands. Some imagined by a daughter's eyes. And now, ready to be lived by you.