Toshur is a mother-daughter led clothing label built on emotion, memory and craftsmanship.
It began as a quiet dream, to create clothing that doesn’t just look beautiful, but feels like belonging. With 25 years of experience in tailoring and fabric work, my mother has spent her life turning fabric into feeling.
I, Pritika, now 19, grew up surrounded by threads, colours and stories stitched at home. What began as little sketches and chai table conversations slowly grew into a vision to craft clothing that carries softness, soul and sentiment.

The name Toshur doesn’t exist in any dictionary because it lives in the heart.
Inspired by “To Her,” it is a tribute to women who don’t just wear clothes,
but express emotion through them. To the woman who carries tradition gently.

To the girl who blends culture with comfort. To the modern woman who doesn’t choose between strength and tenderness she owns both.

Toshur creates thoughtfully made clothing using handcrafted techniques, heritage inspired textiles and silhouettes that flow with ease. Each piece is made slowly, responsibly and meaningfully,
because we don’t believe fashion should be fast, it should be felt.

At Toshur, every design carries a story.
Some stitched by a mother’s hands.
Some imagined by a daughter’s eyes.
And now, ready to be lived by you.

Toshur — Made for Her.