Welcome to our community

Made for Her.
Built with Love.

A mother's hands. A daughter's eyes. One shared dream.

Hi, it's Pritika. Toshur is a mother-daughter led clothing label built on emotion, memory and craftsmanship.

Our Story

It began as a quiet dream.

To create clothing that doesn't just look beautiful — but feels like belonging. With 25 years of experience in tailoring and fabric work, my mother has spent her life turning fabric into feeling.

I, Pritika, now 19, grew up surrounded by threads, colours and stories stitched at home. What began as little sketches and chai table conversations slowly grew into a vision — to craft clothing that carries softness, soul and sentiment.

The Mother · Founder
25 Years of
Fabric & Feeling

A lifetime spent turning threads into something more — craftsmanship built on patience, precision and love.

Pritika · Co-Founder
Sketches &
Chai Conversations

Grew up inside the craft. Now brings a fresh eye, modern silhouettes and a daughter's vision to the label.

"The name Toshur doesn't exist in any dictionary — because it lives in the heart."

Pritika, Co-Founder

The Name

Inspired by "To Her."

It is a tribute to women who don't just wear clothes, but express emotion through them. To the woman who carries tradition gently. To the girl who blends culture with comfort. To the modern woman who doesn't choose between strength and tenderness — she owns both.

How We Make

Thoughtfully made. Slowly. Meaningfully.

Handcrafted

Every technique is intentional — no shortcuts, no compromise.

Heritage

Inspired by textiles and traditions that have stood the test of time.

Slow Fashion

We don't believe fashion should be fast — it should be felt.

Responsible

Made with care for the wearer and the world around her.

At Toshur, every design carries a story.

Some stitched by a mother's hands.

Some imagined by a daughter's eyes.

And now, ready to be lived by you.

TOSHUR — Made for Her.

Explore Toshur

"Fashion should be felt,
not just worn."

Discover our latest collection — kurtis crafted slowly, with soul.

Shop the Collection Get in Touch